SOCIETAL VALUE: HEALTHCARE TRANSFORMATION
Case Study
Capturing Societal Value in how we prioritise Healthcare
Today government budgets are heavily segregated and a holistic view on how different sectors can influence the overall economy and citizen well-being are not being considered. In this case study we worked with a top Pharmaceutical company to roll out new holistic ways to consider the impact of investing in healthcare
Develop internal capabilities
To ensure European affiliates had the capabilities and data around the societal value of Healthcare to their local economies
Roll-out Societal Value data
To ensure EU affiliates had the data and messages needed to engage internally and externally on the topic
Gather External Use-Cases
To showcase across the region how societal value benefits patients and the economy
OBJECTIVES
Project Management & strategic leadership
Affiliate workshops
Data & Methods Roll-out
Internal and External engagement plans / blueprints
Develop long term feed-back loops and knowledge sharing
GM Masterclasses
APPROACH
Experts in Societal Value across EU
Capabilities being developed and broad understanding across affiliates developed around societal value
Cross-Ministerial roadmaps in place
EU countries have robust road maps in place for the role Healthcare plays in the broader economy
Ministers, Regulators & Payers have Societal Value on their radar
Stakeholders across Europe are speaking about the economic value to a healthy nation
RESULT
The initiative has helped build capability across European affiliates and strengthened the ability to articulate the societal value of healthcare to policymakers, regulators, and other stakeholders. It has also helped shift the conversation toward recognising healthcare as an investment in national prosperity and citizen well-being. However, significant work remains to break down economic silos across government systems so countries can better measure and understand the full economic impact of investing in health
CONCLUSION
If you’re looking to connect purpose with tangible outcomes, strengthen cross-sector collaboration, and deliver impact that is both meaningful and measurable, we’d be happy to explore how this approach could apply to your context.