SCALING R&D DATA & TECHNOLOGY
Case Study
A growing European pharmaceutical company was expanding into the US while evolving from a heavily outsourced R&D model towards greater internal capability.
Impactful Authenticity worked with functional heads across R&D to align priorities across data, infrastructure and IT, and create a practical roadmap combining quick wins with medium- and longer-term strategic actions.
THE CHALLENGE
Create strategic clarity
Define where the organisation should focus across data, infrastructure and IT.
Align R&D leadership
Build shared priorities across functions, geographies and different operating experiences.
Balance near- and long-term needs
Identify quick wins alongside medium- and longer-term strategic investments.
OBJECTIVES
Broad stakeholder interviews across R&D
Synthesis of common needs, gaps and dependencies
Leadership workshop to align priorities
Co-creation of strategic focus areas
Development of a phased action roadmap
APPROACH
Clearer strategic priorities
Leaders reached greater alignment on where to focus investment, attention and internal capability
A phased transformation roadmap
The organisation left with a practical mix of quick wins, medium-term actions and longer-term strategic plays.
Stronger foundations for growth
Teams began progressing agreed initiatives to support a more integrated and scalable global R&D model
RESULT
The work helped the organisation move from a broad set of data and technology challenges to a shared, actionable direction.
By combining stakeholder insight with cross-functional co-creation, leaders were able to prioritise the capabilities needed to support a more internal, connected and globally scalable R&D engine, while retaining the value of strategic outsourcing.
CONCLUSION
If you’re looking to strengthen alignment across Global, Regional, and Local pricing/ access teams and move towards more proactive, strategic pricing, we’re happy to share how this approach could translate to your context.